Ancestry.com has a message for America this Fourth of July weekend: We're all a lot more alike than we realize.
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"We're all much more similar than you think," said Ancestry Chief Marketing Officer Vineet Mehra in an interview. "And we're using facts and data to prove it. This is not fluffy marketing. These are facts."
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"I am so against activism marketing," Mehra said. "For me, it's not about that. It's just about [url=http://www.smkarbo.cz/Nike-Air-Max-90-D&225;msk&233;-R&367;&382;ov&233;-c-13_19.html]Nike Air Max 90 Dámské Růžové[/url] how do you live above that and just talk about humanity. We're not making statements on anything. All we're saying is look, the facts tell us genetically that we are all very much the same. And we stop there."
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The 24-year-old Ancestry has been digitally focused since the internet came around, but it's spending a growing sum [url=http://www.roberttrinick.co.uk/adidas-zx-flux-c-30/adidas-zx-flux-womens-c-30_32/]Adidas ZX Flux Womens[/url]on TV too as it looks to get in on the genomics kit gold rush. But it's not about spending less on digital, Mehra said.