Marketing channel is a useful tool for the management. Creating a channel of business through all means in meeting your prospect buyers and subscribers on Banks, Malls, Hotels and more. Channel relationships are increasingly important in creating market value and sustainable competitive advantage. This elective provides an up-to-date perspective of the relationships among marketing channels using the channel relationship model (CRM). It looks at challenges and opportunities in the external channel environment, behavioral issues that beset channel relationships (internal channel environment), coordination’s, conflict, cooperation, the economics of exchange and the development of channel relationships, including the implication of acquiring strategic partners.