Brand building Evergreen brand is a reflection of national self-esteem and self-confidence, as the flagship business of China's wood flooring industry, the icon of the 'integrity' and 'innovation' for many years so that the credibility of the brand won the trust of consumers and promote the industry Healthy competition and healthy development,joist spacing composite deck becoming one of the most famous, reputation and loyalty building materials brands in China. Just last month, the Elephant Brand China won the 'Brand China Award ? Brand Achievement Award' and

the 'Golden Prize' of the bamboo and wood home industry at the 5th China Brand Festival, organized by the brand China Federation of Industry and China International Chamber of Commerce. Today, the value of the holy symbol has reached 121.35 billion yuan, ranking China's 85 most valuable brand 85th, floor sales for 15 consecutive years the country's leading brand influence for 6 consecutive years topped the building materials industry. In addition, the elephant also won the 11th 'China Real Estate Golden Brick Award' and '2011

China Top 100 home enterprises.' Brand Focused on the renovation of the home furnishing network forum on the floor of the marketing channel changes, the floor giants hit a series of changes on the channel point of view, summarized as follows, may be inspired by other operators. Point of view a solid wood flooring must do the brand Zhejiang Jiu-Shing floor, chairman of Zhang En Jiu think, compared with strengthening the flooring industry many brands, peel and stick rustic wood wall coveringssolid wood flooring must do the brand, otherwise there is no way out. To this end, in

the marketing channels, specifically for high-end consumer groups to develop access to strengthen the quality, technology, talent, service and corporate culture many aspects of the brand advantage. Due to the special climatic conditions required by solid wood flooring, the East China region is the main sales channel. The southwest region,hand railing for concrete exterior steps northeast region, Tianjin and Beijing are mainly provincial cities, reinforcing the terminal imagchange, the price is more than 13 companies need to solve the primary problem. Prior to the three-tier