for project purposes only! TSHIRT OVERLOAD is the flagship brand of Golden ABC, Inc., a leading fashion house from the Philippines. The brand is known for its sophisticated take on casual wear and is the top of the mind fashion brand in the country today. Established in Cebu in 1986, the brand initially conquered the Visayas and Mindanao markets. TSHIRT OVERLOAD then expanded to Metro Manila and the first boutique opened its doors in SM City North EDSA in 1991. Since then, Penshoppe.